![]() They succeed because they leaned into that male fraternity culture. The rise of sports gambling in media has been dominated by companies like FanDuel, DraftKings, and Barstool Sportsbook. ![]() The news comes after the sports apparel company raised $325 million and is now valued at $18 billion.Īn untapped opportunity. Three weeks ago, Jay Z made a bid for a sports betting license in New York with Fanatics.
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